Are you planning on using this marketing tactic?

You have your business on the appropriate social media channels (at least I hope you do – if not give me a call now), you create some kick-ass newsletters for your database (again.. do we need to talk?) and you have been working on other areas and priorities of your marketing plan. But as we look forward to 2018, there’s one key social media area that your business should look to expand into, if you have not already done so, and that is the influencer marketing space.

Influencer marketing is a term not much used until late 2015 but the growth since then has been significant. Google searches for the term have grown by over 500% in the last two years alone.

Google Trends snapshot Influencer Marketing
Google searches for the term ‘Influencer Marketing’ over the period Dec’12 – Dec’17

 

Yet some businesses are blissfully unaware of what they could be missing out on and the many benefits this marketing tactic can bring.

Before we say any more here’s a quick definition of what the term means, courtesy of Huffington Post;

Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.

If you are uncertain if Influencer Marketing will work for your company and your brand then I can answer that in pretty much any situation the answer is a resounding yes.

However, it is important to ensure your business is working with a clearly defined Marketing and Communications Strategy and that you connect and work with social media influencers that align with your business. Relationships created between businesses and the right influencers can help new content (and the brand) stand out from the clutter and noise of social media while maximising campaign impact.

As with all good business relationships, there can be quite a lot of research and questions to ask before you commit. Businesses need to be able to measure ROI, ensure that their influencers are genuine (with no fake followers bumping up their numbers), and stay on top of regulations regards what needs to be disclosed in public posts.

If you’re starting to get the jitters and think again about all this, why not let us play matchmaker for you?

Getting Social can help your business identify the best social media influencers for your brand.

We will ensure the right questions (and answers) are given to determine if they are the individuals to work with, and help plan campaigns that are appropriate for the social media demographics of your target audience.

If you’re keen to find out more about how this might work for your business then contact us today for a no-obligation chat (we’ll let you buy the coffee if you want to arrange to meet!).

 

 

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