Recent studies* show that more than 60 percent of employers research job candidates via social media, with 49% of hiring managers reporting that they’ve found information on social profiles that caused them not to hire a candidate.
But hang on, don’t delete those profiles just yet – 41% of employers say they are less likely to interview job candidates if they are unable to find information about that person online.
The following are the top pieces of content that turned off these employers:
- Provocative or inappropriate photographs, videos or information – 46 percent
- Information about candidate drinking or using drugs – 43 percent
- Discriminatory comments related to race, religion, gender, etc. – 33 percent
- Candidate bad-mouthed previous company or fellow employee – 31 percent
- Poor communication skills – 29 percent
Information that causes employers to hire a candidate, includes:
- Candidate’s background information supported job qualifications – 44 percent
- Candidate’s site conveyed a professional image – 44 percent
- Candidate’s personality came across as a good fit with company culture – 43 percent
- Candidate was well-rounded, showed a wide range of interests – 40 percent
- Candidate had great communication skills – 36 percent
This is an absolutely vital message for those applying for jobs, whether it’s a new role or a change in career or industry.
If you want to be taken seriously as a potential candidate, then take a serious look at how you’re applying for jobs – and your social media profiles – those that you think are visible, and those that think you’ve secured.
If you want some help with your personal / professional social media profiles give Vicki a call for some one-to-one assistance and advice.
* Details from this article